Personal information we collect
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website, and information about how you interact with our website. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse our website.
Additionally when you make a purchase or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
How do we use your Personal Information?
We use the Personal Information that we collect generally to fulfill any orders placed through by you on our website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use the Personal Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or Services.
We also use the Personal Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns).
Sharing you Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, including but not limited to, we use Shopify to power our online store (you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy). For example, including but not limited to, we also use Google Analytics to help us understand how our customers use our website (you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/).
You can choose opt-out of Google Analytics by using the link: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page by using the link http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal by using the link http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European Resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European Resident please note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through our website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your Personal Information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through our website, we will maintain your Personal Information for our records unless and until you ask us to delete this Personal Information.